We’ve taken this event online – so you can still find out how to use PR in your business.
Wednesday 13th May
10am – 1pm
❓ Is PR on your business list for 2020?
❓ Have you got a great story to tell?
❓ No idea what your business story is?
❓ How do you get editors to take notice of you?
❓ What does a good press release looks like?
❓ What’s a press pitch?!
Now is a great time to showcase your business, so that people find out about you, don’t forget you and want to buy from you when the world takes off again.
Our founder, Sarah Hawes, has been a journalist for 20 years and worked in PR for the last 10, so she’s got the know-how on how to identify the media-worthy stories in your business and turn them into press releases that get published.
She’ll help you to find your story, teach you who to share it with and how to get them interested at her workshop:
Maximise Your PR in 5 Simple Steps
Wednesday May 13th from 10am – 1pm
Via Zoom.
In this 3-hour workshop, you’ll learn:
- How to find the stories in your organisation
- How to write them in a way that journalists and your customers will want to read
- To confidently pitch them to the media
- How to squeeze every drop of value out of them
We’ll talk about how you got to where you are, find those golden nuggets that make your story unique, look at what you’re doing now and how your future plans can also give you story ideas.
We’ll cover self-publishing, social media, customer interaction and using your customer databases to share your news, enhance your brand and present your business as one with a story and personality.
There are five very simple steps you can take to get the most out of your PR and by the end of the workshop, you will know them and be able to use them immediately!
We’re not expecting you to become a journalist in a morning – but you will have some top PR skills to use in your business.
But don’t just take our word for it – take a look at the great feedback from some of our ‘cub reporters’ at my 2019 workshops:
Ros Wood, Silverwood Jewellery: “It was a great course. The venue worked really well, there was enough content without being overwhelming and it was perfectly priced for small businesses to access. I’ll definitely be recommending the course.”
Christine Fox, Savvy Fox VA: “I’ve always had a vague idea what PR is, but never had the vaguest inkling how to do it! Izzy PR’s workshop changed that, and I now feel pretty confident that, although by no means an expert, I’m probably competent to tell my story to the world. The course content was pitched at just the right level for me, and the step by step practical exercises were a really helpful aide to coaxing out the relevant information and cutting out the waffle. I even got my own contacts list to take away, with really helpful insight to the local press, and a follow up email with further useful reading. Highly recommended.”
Paul Wren, control practitioner and nutrition therapist at Control and Change: “I have had the pleasure of working with Sarah on content for my website, blogs and my pop-up banner so I knew the value of the workshop to come. Sarah did not disappoint.
The workshop had the right mix of information, personal interaction and hands-on practice. I found I was looking at my own stories from a different perspective. It made me realise the power of my own experiences and skills, and how to put them together for a great press release. I cannot recommend Sarah and Izzy PR more strongly. Don’t overthink it, delay or second guess yourself. Book a place and see how you can develop, create, edit, publish and leverage your very own winning press releases.”
So, if you’re eager to find your story, learn how to write it and find out how to get the most from your PR, this workshop is for you!
Tickets are £35.
Businesses of all types are welcome – large or small, no PR experience is necessary.
Also welcome are marketing professionals looking for some extra tips and ideas too.
You can book via Eventbrite
Or contact me directly if you prefer to be invoiced.
