When you post regularly, you reach people without seeing them. You can reach new and old contacts and both could be vital to your business.
The new ones will find out about you and the established ones will be reminded of you, refer you or even think about becoming a client themselves.
Regular posts remind others of you, what you do and how to contact you. Business is often about referrals so just one of your posts may remind them of you if you haven’t been in touch for a while.
Your posts will remind people of your expertise – again, good for if they need you in the future or for referrals.
And it doesn’t have to be hard work keeping up with all these posts and coming up with content.
I use a year planner and plan my content around what’s going on in my industry, events and seasons, then also pepper in daily bits too as they come up, plus my own diary too.
By doing this, I’ve always got something to write about and can schedule in advance if necessary.
Most social media platforms allow scheduling, so take advantage of it and keep ahead.
I hope this little nugget is useful – get in touch if I can help you at all!