Selling your products or services for Christmas? Planning your marketing will give you the sales boost you’re hoping for – and it’s not too late to start.
Set aside some time to plan your content – what it is and when it will be sent or published, so that you’re ready to go.
TARGET AUDIENCES AND KEY MESSAGES
Who uses your products / services and why? Each target audience will need different messaging – don’t go general, go targeted.
What does each target group want from your products/services? What problem can you solve and what’s the outcome once they’ve bought from you – tell them.
Choose the best platforms – where your buyers will see you. Think about your target audience again – where are they? Online, offline, Facebook, Instagram, TikTok etc?
Use a mix of images and videos that show the product/service in action, used by the different target audiences, including the relevant key messages for each. Post demo videos, ‘how to’ information, flash offers and previous customer reviews.
Make sure the customer has all the information they need to know and that the buying process is quick, easy and secure.
If it’s not all there, you might lose them.
Plan targeted campaigns – you will need to segment your audience for this to be really effective, so that you are telling the right people the right key messages.
Don’t tell all the people all the messages – you’ll start to look like you don’t know what they want.
Plan a sequence, so that they are sent a series that makes sense, moving them closer to a purchase. Remove those who have already bought, into a different audience and send different messaging.
And always ask for a review!
Digital advertising can be fairly instant, but print advertising needs to be booked asap – publications close to adverts 2-3 weeks ahead of distribution.
If there’s a place you want to advertise, think about it soon!