It’s a question worth asking at this time of the year…because now’s the time to look at your countdown to Xmas.
Sorry, there it is, I dropped the X-bomb…Xmas. Just a few months away…again…and despite it being the same date every year, people always leave it to the last minute for their shopping, planning and PR!
You can do a lot or a little, but just adding something rather than nothing could put you ahead of the competition, make you stand out and show a bit of your company’s personality too.
Here are some ideas:
Run a Christmas competition:
A prize from one of your products / services or tickets to a panto or Xmas event. Something that people want to win and would like to – you need them to share it on social media!
Use Xmas language in your social media:
Can you add some puns to your social media? If you’re lacking in creativity, just look them up online…the same ones get wheeled out each year but there’s probably one you can attach to your brand!
Add something Christmassy to your logo:
Can it wear a Santa hat? What about some snow? It doesn’t take too much to add an Xmas slant to your branding – ask your graphic designer to do it for you or let me know if you need mine to do it for you!
Have corporate Xmas cards made:
This is a lovely touch and the chance to make contact with your clients if you haven’t for a while.
Sent by post is a good idea because it will stand out – people don’t get much post anymore! Plus it’s likely to be put up and displayed somewhere so your branding will be seen for a few weeks if you’re an early sender.
But if you’re looking to be more eco, try sending it in an email…but beware – you will get lost in the Xmas deluge of festive offers, messages and general jingle emails!
Send out branded 2019 calendars or other merchandise to your clients:
Calendars give you a great little functional present to send to your clients, plus they give you 12 times to showcase your products / services!
They’ll also sit on the desk for 12 months, keeping you in front of your clients all year round.
Donate your marketing channels to a charity:
Pret a Manger did it in 2015 and generated a huge amount of PR from it, plus helped charities along the way too. They featured charities on their packaging and social media channels, plus made a donation from profits too. Their PR team also helped the charities with their PR as part of the deal.
We’ve not all got that budget but we could perhaps think small and do a little bit.
Have fun and think Xmas…in September!
