It was so wonderful to see Business Vision Live back at Kent County Showground in May.
After a 2-year break due to the pandemic, it was a great opportunity for Kent’s businesses to get back together.
Exhibiting can be a great way to showcase your business.
Here are our tips for getting it right:
Book early
The earlier you book, the more your company will be promoted by the organiser, including getting into the printed programme. Book late and you miss opportunities.
Prepare
The earlier you think about your stand, the better it will look. A table with a few fliers on won’t compete against others who have given theirs thought, so get organised in advance.
Merchandise
If you are going to give away branded merchandise, think about it a few months in advance. It takes time to choose the right things, get artwork prepared, order them and get them delivered. Always get them delivered at least a week before the event in case there is an error and they need to be printed again.
Seating
Low seats behind a table dreadful. Sorry, but there it is! It looks like a fence, a barrier, so high stools with a podium table that bring you up to the standing level of the person visiting your stand is much better.
Competitions
Competitions are a great way to gain data. If you’re doing a competition in order to harvest their data, make it clear on a sign. ‘Pop your business card in the bowl to subscribe to our newsletter and enter the competition’.
If you need any help with preparing for an exhibition, we can help with:
Marketing plan
Exhibition materials
Exhibition stand hire
Promo items / printing
