The more people see your company, hear from you or see your branding, the more you are noticed by them.
There are so many channels to reach your target audience and here at Izzy PR, we’ve worked with clients who have fallen over trying to do them all – when only a handful were ever going to be effective.
Planned, consistent and well thought out communications are vital if you want to reach the right target audience with the right message at the right time – when they are in a position to buy.
Think Christmas crackers – don’t bother marketing them in June!
Here’s what a communications specialist can do for you – that adds real value and kudos to you and your brand:
- A strong message and strategy – effective communication of the key attributes, values, and goals of either you or your organisation. The strategy ensures consistent and coherent messaging across various channels.
- Positive media relations: Yes! It is possible to work with journalists to gain great, positive coverage, but it takes time to do and needs to work on the basis of information rather than selling.
- Crisis communications management: In the event of a crisis or negative incident, a crisis communication plan is created, which usually involves managing the media, finding out what they know, what they don’t and crafting a suitable response to limit any reputational damage.
- Social media management: From content creation that include posts putting the key messages and values across, engaging with your audience, partners and stakeholders, to monitoring your timelines in case of anything negative – a comms specialist can bring it all together on social media.
- Thought leadership: With the right story and media relationships, you and your company can be positioned as a thought leader in your industry or field. This involves creating high-quality, well researched, in-depth content such as articles, blog posts, whitepapers, and presentations that demonstrate expertise, knowledge, and innovation. Your expertise will be shared and gain you credibility.
- Training and coaching: Is everyone in the company delivering the company culture and key messages to the best of their abilities? If someone from a company doesn’t it, puts you off in the future – even though they might be the one-off rogue. Expectations around communication can be set and monitored.
Sarah Hawes
izzypr.co.uk
