Izzy PR has teamed up with GDPR expert Judith Andrews from Business Tamer to separate the truth from myth about using client data for marketing.
Can I use my client data for marketing?
It’s a myth that GDPR stops you from using client data. It can actually give structure to your marketing but follow the rules.
Do I need consent to add people to my database?
Yes. Any customer service messages that fall into ‘sales’ requires consent. LinkedIn connections or people you have sent quotes to must also consent. You can add people you’ve met at networking but it’s better to send a follow-up email with a subscribe button.
Are there different rules for other countries?
Each EU member has its own rules and whilst the UK’s are very similar to the EU, the Government will be reviewing it. You should be aware of UK GDPR but also the law in your client’s country too.
If I add an ‘unsubscribe’ button, can I just add them?
You could, but what’s the point if those people just unsubscribe when they get your spam email after being added to a list without being asked?
It’s better to have people choose to subscribe, then your audience is more relevant and targeted.
What if I break the rules?
The maximum fine is €20million, but the Information Commissioner’s Office (ICO) could impose other penalties such as stopping you from using your database altogether – not good if you’re mainly an online business.
But then no-one likes a spammer or a cold-caller, do they?
For more information on marketing or GDPR, contact either Izzy PR or Judith Andrews from Business Tamer.