Writing and sending out press releases isn’t as easy as it sounds…there’s a bit more to it than just firing off the email and hoping for coverage and that’s how I got these two pieces of editorial published for my client recently.
Having been a journalist for 18 years, I have a good idea of what to write and how to write it to stand a good chance of getting it published.
I started my journalism career at the Gravesend Messenger, so know their style of writing – usually, my media releases appear with only minor changes to them, because I can step back into their house style and write how they write.
For the Kent Life piece, I have known the editor for a long time, regularly keeping in touch to find out what she has planned and how I can fit my client news in – it’s not just hit and miss!
When I write a press release, I research for the content, add all of the relevant information in, then match it to the best media outlets, again through research. It’s then a nurturing game – getting to know the various journalists and news desks to ensure I’m sending them something they will be interested in.
If you’re looking for well-written editorial that stands a chance of making it past the editor’s spike tray, please do give me a call for an initial chat.