PR & Journalism for your business

Today (Feb 28th) I was suposed to be speaking at NetworkKent over in Chatham, all about how businesses can harness PR and get journalists interested in their business news.But the snow fell and everything got cancelled! I was all prepared to tell you lots of PR info, but even though it’s snowed, I still will!…

Awards – how to maximise your PR

Winning an award is fabulous PR, but so too, is being shortlisted – and you really can benefit from shouting about it all!Here are a few ways to benefit from awards…!  So…now I, and many other great business women have been shortlisted, I wanted to give you a few tips on how to maximise the…

I’m taking a week off – and I need it!

It’s hard to take any time off when you’re self-employed and on your own, but this week, I’m going to do it! It’s half term, I’ve got my parents visiting from abroad and my daughter is off school. I’ve spent the last two weeks working really hard – not only getting existing client work done…

Awards – are they worth the effort?

The year is packed with opportunities to enter awards – local business ones and industry ones, and there are many reasons to do it. Yes, it may take a while to get the entry written – some ask for a lot of information, but the benefits in my opinion far outweigh the time it takes…

Why do you need a marketing goal?

What are your marketing goals? Do you have any? Marketing can of course be never ending, we all know that, but each part of your marketing should have a goal. It needs a destination so the journey there can be planned. Here are a few ideas of goals you may have: Sales – is your…

When did you last look at your website?

Hands up who has looked at their website recently. If you have, well done, but if you haven’t, then I’d really like you to take a look this week. It won’t take long and here’s what you’re looking for: Branding – is your branding consistent on your website with your social media online presence as…

Social media – why you should post regularly

When you post regularly, you reach people without seeing them. You can reach new and old contacts and both could be vital to your business. The new ones will find out about you and the established ones will be reminded of you, refer you or even think about becoming a client themselves. Regular posts remind…