How to get PR from Twitter

How to get PR from Twitter

I was recently featured in a national newspaper and people keep asking me how – and I’ll tell you, because ­it was so easy! I searched #journorequest on Twitter, found a tweet from a journalist and replied. That’s it! She was looking for people who were going on holiday in the next few weeks and…

GCSEs and A’Levels don’t open every career door

The last two weeks have been full of exams news…A’Levels and then GCSEs. The news stories have been the same – exams have got harder, results have got better, live opening of exam results on the breakfast new programmes and Facebook full of happy families or others looking for advice if the results aren’t what…

The survival of storytelling in a digital revolution

Despite the huge shift in technology, giving us instant news, reactions, trending, posts, tweets, notifications and all the rest, the basic art of storytelling hasn’t changed. Yes, we do see a lot of rubbish on social media and in the media but a good story still has the same elements it always did. Free puffs never…

How to use the World Cup in your PR

It’s what everyone’s talking about so why not use the World Cup to piggy back your PR on? It’s a game of two halves – those who do and those who don’t! If you were savvy, you thought about it a few months ago and used some World Cup spin on your PR to link…

FSB Think Self-Employed

Self-employment – 10 top tips for working at home

The FSB has today launched its #ThinkSelfEmployed campaign, designed to help the 4.8m climb higher. They’ll be lobbying MPs and running a social media and press campaign to raise awareness of what’s needed to support the UK’s self-employed population. I joined them last year and am one of 15% of people in work in the…

A PR disaster for Lush…their latest campaign has bombed!

Lush has ‘overstepped the mark’ with its anti-police advertising campaign, according to 92% of people polled (PR Week). And it’s been a disaster! A total washout. They’ve thrown the baby out with the bath water! So far….. They’ve had shops take the adverts down because of intimidation. They are running the campaign for three weeks…

Is your personal PR like a naked mannequin?

There you go…I got your attention! But really, is it? Is your personal PR like a naked mannequin? What I mean, is no-one will stop to look at a shop window that’s either empty or half-dressed. They’ll carry on, without browsing, finding out more or buying anything. And if you don’t pay attention to your…