What Shakespeare taught us about PR!

What Shakespeare taught us about PR

It’s St George’s day today, thought also to be poet and playwright William Shakespeare’s birthday too. (He died on his birthday too…fun fact!) Little did he know that his wise words could be words of wisdom for the PR world four centuries on, but there you have it! Here’s a little selection from his works…

Get a grip – with your PR

Get a grip – with your PR

The world of PR can seem like a scary place, often dressed up to look like a time-sucker when all you want to do is tell people who you are and what you do / what you sell. You’ll meet PRs who make it all sound so complicated with talk of being disruptive, building buzz,…

What a difference a generation makes

What a difference a generation makes

Are men better at juggling balls or do women just have more? In just three generations, the role of women has changed massively. The role men play has too, but I can only speak from my woman’s perspective and use my experience as a basis. My nan: Born in the 1920s, she had her children…

Avoid Jargon! Just write in plain English

Why using jargon could lose you sales

If you’re talking to the masses, you need to use clear language in your PR and marketing. There’s no point in popping in the technical terms – your audience won’t know what you’re talking about…unless they’re reading a specialist publication. In general PR though, stick to the basics, because in real life, jargon is an…

It's National Story Telling Week...

Why your story is your PR super power

No PR was ever based on just a new shop opening, or another retailer of an already out there product. The best stories are always about the people – because we all have an element of ‘Big Brother’ in us. Who are they, how are they different to us, how did they get here and…