Guest blog: Why Podcasting is Good for Business.

We love to collaborate and when we were invited to the opening of Sharp Relations’ new podcasting studio, we had to find out more! And so, we asked them to write a blog for us all about why podcasting is great, how to do it, what equipment they have and how they can help you to create yours!
It’s a great read – enjoy! (And thank you Sharp Relations!)

How to define your target audience

You’ve got a great product or service and are eager to get out there, tell the world about it and start watching the sales rack up. But before you do, it’s really important to spend some time thinking about exactly who is most likely to buy your product, or why; in other words, who is…

What are key messages?

Key messages are specific information you want your audience to understand and remember about you. They explain the value and/or service you provide, and address your customer pain points. They should form the basis of any marketing or communications. If you’re looking to draft some for your business, or refine them, here’s what you should…

How to write good editorial

If writing isn’t your day job, and for most of us it’s not, you might be unsure what editorial actually is. Quite simply, it’s an article that is intended to inform, educate or entertain. It’s completely different to advertising, so avoid anything that screams ‘buy’!  Drafting editorial about your business for a magazine, can seem…

How to get your brand messaging right

Magazines, TV, radio, billboards, social media, e-marketing: consumers are constantly bombarded with messages as they go about their daily lives. So, spending time crafting yours is vital to helping your business cut through the noise and resonate with your audience. Here’s how to make sure your messaging hits the spot: Define your target market If…