Did you promise yourself you’d smarten up your online act in 2020? How are you getting on? We’ve got some 5-minute checks and tips to refresh your social media profiles and tidy your website in just a matter of moments. Check social media profiles Ensure all the settings are filled in so your profiles are…
Did you promise yourself you’d smarten up your online act in 2020? How are you getting on? We’ve got some 5-minute checks and tips to refresh your social media profiles and tidy your website in just a matter of moments. Check social media profiles Ensure all the settings are filled in so your profiles are…
Having a good grip on grammar, a penchant for punctuation and superb spelling skills are all essential when it comes to PR and marketing. Poorly drafted copy on your website, typos in your social media posts or rogue apostrophes on leaflets can come across as careless and sloppy. And as jarring as it is to…
You’ve got some exciting news about your latest product launch or new shop. Or maybe you just want to remind customers old and new of what a great service you offer. So, the best way to do that is a full-page ad, in a prime position in your target magazine, newspaper or website – right?…
Sending branded Christmas cards is a great way of making your clients feel valued and keeping your business front of mind. But at this time of year, it’s a job that easily languishes at the bottom of your to-do list. If you haven’t yet designed or written your cards, just pause a moment before you…
By Sarah Hawes So…a certain national newspaper is seemingly whipping up a storm, outraged that a police force is looking to recruit to a social media post and spend £10k more than it would cost to recruit an additional officer of the law. Is it really an example of money well spent in these days…
By Sarah Hawes When I started planning the new website content, I did what I tell all my clients to do – get someone else to write it for you! Now that might sound weird when I am capable of writing it myself and spend a lot of my time writing others’ but I knew…
Every now and then, I’ll invite one of my professional colleagues to guest blog. Our first one is Paul Woodger from Mivvy Creative, based in King’s Hill. What basic things should businesses consider when creating their brand identity? Firstly, let me start by saying that branding is much more than your visual style – and…
How to get started with social media If you’re not a social media user, setting up and running Twitter, Facebook, Instagram or LinkedIn accounts for your business can seem a scary task and one that constantly languishes at the bottom of your to-do list. But like it or not, if you’re not using social media,…
Are you guilty of these crimes against grammar? As a communications professional and journalist, it’s probably no surprise that I’m a lover of words. Well, I say, ‘a lover of words’ but what I really mean is ‘a fully paid-up member of the grammar police.’ You could also call me a ‘grammar warrior’ – whatever…