There’s no bigger turn-off on social media than a text-heavy timeline. Without images, it just becomes a string of text that just looks like a bit too much effort to get through! Strong visuals are vital for not only catching the eye of your target audience but for instantly conveying the meaning and values behind…
It’s something we talk about a lot but thorough proofreading is a vital part of PR. Whether it’s a shop sign, two-line tweet, or a 50-page brochure, spelling mistakes, rogue apostrophes and poorly written copy can imply a lack of care that customers might also assume applies to the way you conduct business. At Izzy…
For many businesses, maximising sales this Christmas could be more important than ever for attempting to recoup some of the losses due to the pandemic. Securing PR for your product or service should therefore be one of the focuses of your marketing activity. Gift guides in national news and magazine titles are the holy grail…
The announcement of a second lockdown is a huge blow to businesses, particularly in the run-up to the festive period. Many have been frantically planning to ensure they can still trade if possible and managing changes in their staffing and supplier requirements. Testing and uncertain as this time is, it’s vital to keep the channels…
Doing business with customers and clients who’ve bought from you before is a no-brainer. It’s much easier to generate repeat sales from someone who has had a good experience using your services or products in the past, than it is to secure the business in the first place. Yet, so many business owners are not…
Things have moved on since our last blog on communicating with staff about COVID19, albeit slowly. However, with the pandemic showing no signs of going away soon and government advice changing frequently, confusion still reigns so it’s vitally important to keep communication channels open. Here are a few tips to help with your ‘internal communications’…
Done well, newsletters can do wonders for your business. In terms of the bottom line, they can attract new business and encourage existing clients to make repeat spends. But outside of that, newsletters are a great way to connect, reconnect, share your news, remind them about you and your services, all the while creating a…
There is no doubt that social media has revolutionised the way we communicate. But there are also many widely known downsides. For some, the lack of face-to-face interaction can be desensitising, meaning it’s all too easy to forget that there is a human being on the receiving end of an angry email or nasty tweet.…
Rebecca Lodge Birkebaek has been a professional singer for 25 years, performing all over the world in theatres and presenting on radio. It takes a certain amount of confidence to do it – but you can apply the same techniques to your business networking and meeting new people, ensuring you make the right impression to…
The COVID-19 pandemic has thrown businesses into deeply unsettling levels of uncertainty. Many are still unsure if, how, and when they will be able to begin to operate normally, and what long-term effect that will have. But have you been keeping up the communications with your staff? Have you been in touch? Answered their questions?…