Selling your products or services for Christmas? Planning your marketing will give you the sales boost you’re hoping for – and it’s not too late to start.
Set aside some time to plan your content – what it is and when it will be sent or published, so that you’re ready to go.
The more people see your company, hear from you or see your branding, the more you are noticed by them. There are so many channels to reach your target audience and here at Izzy PR, we’ve worked with clients who have fallen over trying to do them all – when only a handful were ever…
Chat GPT has had some mixed press but here at Izzy PR, we have been trying it out to see if it can be useful. Our verdict is that yes, it can be. Find out what happened when we asked Chat GPT itself, how it can help you to write a blog.
We love to collaborate and when we were invited to the opening of Sharp Relations’ new podcasting studio, we had to find out more! And so, we asked them to write a blog for us all about why podcasting is great, how to do it, what equipment they have and how they can help you to create yours!
It’s a great read – enjoy! (And thank you Sharp Relations!)
You’ve got a great product or service and are eager to get out there, tell the world about it and start watching the sales rack up. But before you do, it’s really important to spend some time thinking about exactly who is most likely to buy your product, or why; in other words, who is…
Key messages are specific information you want your audience to understand and remember about you. They explain the value and/or service you provide, and address your customer pain points. They should form the basis of any marketing or communications. If you’re looking to draft some for your business, or refine them, here’s what you should…
If writing isn’t your day job, and for most of us it’s not, you might be unsure what editorial actually is. Quite simply, it’s an article that is intended to inform, educate or entertain. It’s completely different to advertising, so avoid anything that screams ‘buy’! Drafting editorial about your business for a magazine, can seem…
Magazines, TV, radio, billboards, social media, e-marketing: consumers are constantly bombarded with messages as they go about their daily lives. So, spending time crafting yours is vital to helping your business cut through the noise and resonate with your audience. Here’s how to make sure your messaging hits the spot: Define your target market If…
Think back to this time last year; did you make the most of any new customers you gained over the festive period or did they slowly slip off your radar in January? Keeping the conversation going is vital for maintaining interest among new buyers of your products and services. But with so many marketing tools…
Advertising is a great way to get across a controlled message to your audience allowing you to say exactly what you want (within reason!), to whom you want. But when you’re paying for the space, it’s doubly important to make sure the investment is worth it. There might be occasions where you struggle to place…