Rebecca Lodge Birkebaek has been a professional singer for 25 years, performing all over the world in theatres and presenting on radio. It takes a certain amount of confidence to do it – but you can apply the same techniques to your business networking and meeting new people, ensuring you make the right impression to…
The COVID-19 pandemic has thrown businesses into deeply unsettling levels of uncertainty. Many are still unsure if, how, and when they will be able to begin to operate normally, and what long-term effect that will have. But have you been keeping up the communications with your staff? Have you been in touch? Answered their questions?…
The most important part of any business is its people. And this is especially true when it comes to PR. How you present yourself reflects your organisation. Turn up to a meeting late, sloppily dressed and grumpy and people may assume you apply the same low level of care to your business dealings. Try to…
This blog has been written by our long-time friends over at Clockwork Moggy, after a conversation between our founder Sarah Hawes and their Director Neil Dickson. Sarah was talking about great content and Neil was talking about how it is vital for SEO – so we’ve got together with their SEO expert Alicia Dickson to…
At any one time, most businesses find themselves storing several boxes of materials they have had printed over the years – flyers, brochures, leaflets, etc. And it’s tempting to keep using them even if they’re not quite perfect, particularly if you were over-generous with the print run. But ask yourself – do they look as…
Knowing where and when to splash the cash is a crucial skill when running a small business. When budgets are tight, it’s important to understand which investments will give you the best bang for your buck and where you can afford to cut back a little. Often, a little DIY goes a long way –…
Next on the list of ‘jobs saved for a rainy day – or in this case, a lockdown’ is tidying up your social media. It can be easy to set up your social media pages in a hurry, promise yourself you’ll come back to them later and then just never get around to it. But…
If lockdown limitations are leaving you feeling unable to progress your business, fear not, help is at hand! There’s plenty you can do and we’ll be giving you some advice on where to start in our series of blogs. We promise no jargon, easy things you can do and we’ll explain why we’re doing them…
Business has gone digital due to COVID19 – but that doesn’t mean we can lapse our image standards! Personal PR is still important, even though we’re not face to face for a while. Here are a few tips to help with keeping up your personal PR during the next few weeks: Dress for the occasion…
You’re probably familiar with the advice ‘deliver the right product, to the right place at the right price’. And you’d be right in thinking this was the key to successful sales…’was’ being the operative word. Today’s shoppers demand more than a good quality bargain. Thanks to advances in technology and communication, modern consumers are more…