Cyber security is important for all businesses in these digital days – and most businesses will be on top of what they need to do. Hacks can cause financial loss, lose you time, drop your productivity and affect your bottom line. But they can also affect your reputation too which, as you will know, has…
We write so many award entries, for Izzy PR and our clients, because it’s a great thing to have included in your PR plan. With the Kent Excellence in Business Awards (KEiBA) deadline coming up – 30th June – now seems a good time to remind you why entering awards can be great for your…
As part of her role as a Worldly Wise Ambassador, Sarah was recently asked to give a presentation to students from Kent Health Needs Education Service, around her profession, job and career. The theme was ‘Myths & Legends’ – giving her the opportunity to let them know what it’s really like to work in journalism,…
A few years ago, SEO was all about stuffing as many keywords into a website to satisfy the search engines. Simply sprinkle as many of the relevant search terms into your text and you were good to go. For example, a pet shop adding a page to its site about a new range of dog…
Keeping your social media timelines active is a vital part of your marketing and PR. If you have an audience on there, and you’re not adding content, it’s a wasted opportunity. An empty or sporadic timeline can make it look like you’re not around anymore, don’t have any news or offers, or just haven’t got…
How did you get on with Dry January? Maybe the start of this year after everything that went on last year wasn’t the time to be depriving ourselves of what little pleasures we are allowed to enjoy! But don’t let all those good intentions go to waste. Why not channel them into something productive that…
There’s no bigger turn-off on social media than a text-heavy timeline. Without images, it just becomes a string of text that just looks like a bit too much effort to get through! Strong visuals are vital for not only catching the eye of your target audience but for instantly conveying the meaning and values behind…
It’s something we talk about a lot but thorough proofreading is a vital part of PR. Whether it’s a shop sign, two-line tweet, or a 50-page brochure, spelling mistakes, rogue apostrophes and poorly written copy can imply a lack of care that customers might also assume applies to the way you conduct business. At Izzy…
For many businesses, maximising sales this Christmas could be more important than ever for attempting to recoup some of the losses due to the pandemic. Securing PR for your product or service should therefore be one of the focuses of your marketing activity. Gift guides in national news and magazine titles are the holy grail…
The announcement of a second lockdown is a huge blow to businesses, particularly in the run-up to the festive period. Many have been frantically planning to ensure they can still trade if possible and managing changes in their staffing and supplier requirements. Testing and uncertain as this time is, it’s vital to keep the channels…