What the next generation asked me about journalism

As part of her role as a Worldly Wise Ambassador, Sarah was recently asked to give a presentation to students from Kent Health Needs Education Service, around her profession, job and career. The theme was ‘Myths & Legends’ – giving her the opportunity to let them know what it’s really like to work in journalism,…

Digital jobs for 2021

How did you get on with Dry January? Maybe the start of this year after everything that went on last year wasn’t the time to be depriving ourselves of what little pleasures we are allowed to enjoy! But don’t let all those good intentions go to waste. Why not channel them into something productive that…

How to do marketing with a non-visual brand

There’s no bigger turn-off on social media than a text-heavy timeline. Without images, it just becomes a string of text that just looks like a bit too much effort to get through! Strong visuals are vital for not only catching the eye of your target audience but for instantly conveying the meaning and values behind…

How to proofread like a pro

It’s something we talk about a lot but thorough proofreading is a vital part of PR. Whether it’s a shop sign, two-line tweet, or a 50-page brochure, spelling mistakes, rogue apostrophes and poorly written copy can imply a lack of care that customers might also assume applies to the way you conduct business. At Izzy…

How to plan your Christmas PR during a lockdown

The announcement of a second lockdown is a huge blow to businesses, particularly in the run-up to the festive period. Many have been frantically planning to ensure they can still trade if possible and managing changes in their staffing and supplier requirements. Testing and uncertain as this time is, it’s vital to keep the channels…