Done well, newsletters can do wonders for your business. In terms of the bottom line, they can attract new business and encourage existing clients to make repeat spends. But outside of that, newsletters are a great way to connect, reconnect, share your news, remind them about you and your services, all the while creating a…
There is no doubt that social media has revolutionised the way we communicate. But there are also many widely known downsides. For some, the lack of face-to-face interaction can be desensitising, meaning it’s all too easy to forget that there is a human being on the receiving end of an angry email or nasty tweet.…
Rebecca Lodge Birkebaek has been a professional singer for 25 years, performing all over the world in theatres and presenting on radio. It takes a certain amount of confidence to do it – but you can apply the same techniques to your business networking and meeting new people, ensuring you make the right impression to…
An Izzy PR story has been shared on Twitter by the Health Secretary Matt Hancock.
The COVID-19 pandemic has thrown businesses into deeply unsettling levels of uncertainty. Many are still unsure if, how, and when they will be able to begin to operate normally, and what long-term effect that will have. But have you been keeping up the communications with your staff? Have you been in touch? Answered their questions?…
The most important part of any business is its people. And this is especially true when it comes to PR. How you present yourself reflects your organisation. Turn up to a meeting late, sloppily dressed and grumpy and people may assume you apply the same low level of care to your business dealings. Try to…
I can’t believe it – I’ve actually run a marathon in a week! I’m so thrilled to have completed the #2.6Challenge for my charity of the year, Holding On Letting Go (HOLG). Like so many charities at the moment, they’re suffering from a lack of donations due to the pandemic. HOLG’s vital work involves supporting…
This blog has been written by our long-time friends over at Clockwork Moggy, after a conversation between our founder Sarah Hawes and their Director Neil Dickson. Sarah was talking about great content and Neil was talking about how it is vital for SEO – so we’ve got together with their SEO expert Alicia Dickson to…
At any one time, most businesses find themselves storing several boxes of materials they have had printed over the years – flyers, brochures, leaflets, etc. And it’s tempting to keep using them even if they’re not quite perfect, particularly if you were over-generous with the print run. But ask yourself – do they look as…
❓ Is PR on your business list for 2020?
❓ Have you got a great story to tell?
❓ Have you got no idea what your business story is?
❓ Do you want to know how to get editors to take notice of you?
❓ Would you like to know what a good press release looks like?
❓ Have you heard of a press pitch?