Why packaging needs to pack a punch
Packaging is an important part of the marketing mix – and sometimes it can make the difference to a sale.
For example, when I buy wine, not very often, of course, just for taking to parties etc you understand…I am swayed by the packaging. If it looks old and stuffy it’s not for me but if it’s got a funky little frog on it or a Mediterranean look to it, it’s in my hand being swept off to the till.
Shallow I know, but that’s how I choose wine!