Izzy PR

PR & Marketing Consultancy


Your PR is like a journey – if it’s mapped out, you’ll get where you want to be

We’re a few weeks into the new tax year and I don’t know about you, but I use it as a chance to make a few changes, plan and look ahead.

There are so many PR and marketing opportunities out there that it can be very hard to decide what to do, when to do it and how much to spend.
My golden rule of PR & Marketing is to have a plan and my top rule after that is to choose an order in which to carry out your PR.
Scattergun approaches don’t work and neither does a blitz job – doing it all in one go. This will not only take you ages, but you won’t know what’s working. There’s an element of trial and error to PR and marketing but if you have the right branding and messages to start with, then you’ve got a good foundation.
It’s best to start with a campaign – so that your messaging is simple and concentrated.

Read more: Your PR is like a journey – if it’s mapped out, you’ll get where you want to be


Why Ant McPartlin will survive his crisis – through good PR and communication

It’s been a story the nation has been following – the fall from grace of one of our most-loved TV stars who we’ve watched grow up and create a wholesome image and fabulous career.

But at the end of the day, he’s just one of us – with the same mind, same vulnerability, no super powers…and he’s had a tough time of it.

Read more: Why Ant McPartlin will survive his crisis – through good PR and communication


Are you using your LinkedIn to build your business?

Belated Happy Easter! I hope you all had a nice time, had a few days off and got to relax!

Throughout the last two months, I’ve been asked several times to help with people’s LinkedIn profiles.
And I’m glad they came to me for help because they now have great profiles that are clear, concise and consistent with their other online channels and information.

Read more: Are you using your LinkedIn to build your business?


The art of storytelling – in all your communications

Storytelling comes naturally to me – as a journalist I can find a story in anything. When I was working on a newsdesk, there were many times when I had to turn a small story into something decent for a front or prominent right-hand page! And by finding out the story behind it, that’s when you get to the good stuff – the bits people want to know, the bits people identify with – the bits people will tell others about!

Read more: The art of storytelling – in all your communications