Izzy PR

PR & Marketing Consultancy


The art of storytelling – in all your communications

Storytelling comes naturally to me – as a journalist I can find a story in anything. When I was working on a newsdesk, there were many times when I had to turn a small story into something decent for a front or prominent right-hand page! And by finding out the story behind it, that’s when you get to the good stuff – the bits people want to know, the bits people identify with – the bits people will tell others about!

Read more: The art of storytelling – in all your communications


Is Corporate Hospitality worth the investment? (Yes!)

I organised an event for a client, who was celebrating three years in business and wanted to thank her clients and staff for helping her to be successful.

Two weeks before the event, she called me, worried about the cost of the event. It was a big spend I told her, but one that I was sure she would recoup in new business afterwards.
The aim of the event was also to let existing clients know about new services and others that she did that they may not realise.
It was part of a strategy that has continued to communicate better and well with clients – and it worked. The cost of the event was covered many times over within the six months following and even a few years on, that one event is still reaping rewards for my client.
So, read on and see if it’s something you might like to consider.

Read more: Is Corporate Hospitality worth the investment? (Yes!)


Crisis Communications - what would you do if your reputation was at risk?

It’s not a nice position to be in, but handled well, you can navigate the muddy waters of crisis communications.

It’s when a reporter picks up a story that could negatively impact you or the business’s reputation.
So, it may be they’ve got wind of a big deal that’s controversial, or some sort of scandal – the CEO is in a big divorce case because she’s ditched her husband of 25 years for the apprentice, for example.

Read more: Crisis Communications - what would you do if your reputation was at risk?