Why a pitch can be just as good as a press release
It’s not easy to get your press release into the news – magazine, newspaper or online.
The first hurdle of course, is finding the right story idea. Then you have to put a good yarn together – and if you’re not a writer, this can take ages!
You’ll need a catchy headline, a grippy intro, a well-structured story, a quote and a good photo to send too.
And that’s just the basics.
You could pitch to editors instead - and I'll tell you how.