Izzy PR

PR & Marketing Consultancy

Why packaging needs to pack a punch

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Packaging is an important part of the marketing mix – and sometimes it can make the difference to a sale.
For example, when I buy wine, not very often, of course, just for taking to parties etc you understand…I am swayed by the packaging. If it looks old and stuffy it’s not for me but if it’s got a funky little frog on it or a Mediterranean look to it, it’s in my hand being swept off to the till.
Shallow I know, but that’s how I choose wine!

Read more: Why packaging needs to pack a punch

The 12 days of Xmas could be your golden goose

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I’ve written a few blogs now about jumping onto seasonal themes to make your marketing fresh and current.
Christmas is a great time to do it – and with the 12 Days of Christmas as a theme, it could be the perfect time to do it if you haven’t tried it before.
Here’s how you could use your 12 days, which you can promote via social media, emails, texts, flyers or posters if you’ve got a venue.

Read more: The 12 days of Xmas could be your golden goose