Izzy PR

PR & Marketing Consultancy

Why a pitch can be just as good as a press release

Pitch PR 002


It’s not easy to get your press release into the news – magazine, newspaper or online.

The first hurdle of course, is finding the right story idea. Then you have to put a good yarn together – and if you’re not a writer, this can take ages!
You’ll need a catchy headline, a grippy intro, a well-structured story, a quote and a good photo to send too.
And that’s just the basics.
You could pitch to editors instead - and I'll tell you how.

Read more: Why a pitch can be just as good as a press release

Why using jargon could lose you sales

Jargon 002

If you’re talking to the masses, you need to use clear language in your PR and marketing.

There’s no point in popping in the technical terms – your audience won’t know what you’re talking about…unless they’re reading a specialist publication.

In general PR though, stick to the basics, because in real life, jargon is an isolator and when people see it PR & marketing, it can put them off.

Read more: Why using jargon could lose you sales

Why your story is your PR super power

NationalStorytellingWeek

No PR was ever based on just a new shop opening, or another retailer of an already out there product. The best stories are always about the people – because we all have an element of ‘Big Brother’ in us. Who are they, how are they different to us, how did they get here and what are they like?

It’s National Storytelling Week until February 2nd – can you think of a way to put your story across?

Read more: Why your story is your PR super power