20 words and phrases that will guarantee your press release ends up in the bin
During all my years as a journalist, I can’t tell you how many press releases I had to bin!
Don’t let this be you!
Make sure the information you send to a newsroom is clear – either in a press release or a pitch.
Back then, I thought it was a waste of my time to read so much rubbish but what I know now, is that not everyone can write well!
These people were giving it a go, but their writing was so bad, I often couldn’t find the story in it – and so it ended up in the spike tray! *
But – never, ever, say the following things in your PR or in your email to the journalist…you’ll definitely end up being spiked!
Going the extra mile
You must read this email
Pushing the envelope
Use plain English, don’t exaggerate, tell a good and clear story and you’re halfway there.
*The spike tray is a newsroom name for bin! They’re not used any more, but it was a massive spike attached to a bit of wood and you skewered the paper on it.